With a true passion for new technologies, applications and marketing strategies, our natural progression is to focus on assisting businesses to become early adapters in mobile marketing though text messaging campaigns, iphone and droid apps, websites optimized for a mobile device (smart phones, ipad), blue tooth proximity marketing, QR Codes, landing pages optimized for a mobile device, along with continuing our education for social media marketing strategies through custom designed blogs, twitter, you tube, and facebook pages. We love what we do and poof, Message Me Media, Inc was born. We believe that every business and organization that currently collects email addresses will eventually want to collect mobile ‘opt-ins.’
You’ve probably been collecting email addresses for years. Are you ready to start collecting mobile ‘opt-ins’? Text-2-Join keywords provide consumers a trusted method to ‘opt-in’ and ‘opt-out’ of mobile marketing & alert programs from their phone. Text message marketing works because it’s fun, fast, and effective. The ability to reach your audience instantly – anytime, anywhere – with a 95% read-rate makes the mobile ‘opt-in’ the most precious element in your CRM database.
Not all text message marketing campaigns require the end-user to ‘opt-in’. Text-4-Info keywords let consumers text to receive instant details, links to web sites, or portable mobile coupons. They are also a great way to let consumers provide feedback or request a callback. Tagging your ads with mobile ‘Keywords’ will not only engage users 24/7, it will increase response rates, measure the performance of each marketing channel, and give your customers a fun, portable, record to redeem, reference later, or share! Because text messaging has become easily integrated into everyday life, consumers are not caught off guard when they see text campaign call’s to action in brand marketing.
Starting in early 2009, mobile coupons started showing up in larger retail campaigns such as Gap, Express, and Banana Republic. Over the course of the year and into 2010, text message marketing became more and more commonplace, with small business beginning to venture into text message coupons as well. hundreds and see redemption, but what power do they hold for smaller businesses? With the help of text marketing companies, like Message Me Media, small businesses can now obtain a keyword on a shared short code, quite affordable, and begin promoting their mobile VIP club. After a business starts growing its database, the business can easily push out engaging SMS alerts to its customers who will then come into the business to redeem their offers. Mobile coupons are just another channel of coupon marketing that is taking hold.
Here are a few examples of text message campaigns to customers;
Coupons- 2-for-1 specials Discounts (25% off your next purchase) or Free stuff (get a free desert with your next dinner purchase)
Event Alerts- Band Playing on Thursday or famous author appearing for book signing 5pm Friday, limited space, Chamber of Commerce After Hours
Appointment Reminders- Salon Appointment , Dentist appointment, Vet Visit
Here’s a few more ideas; Send pictures of new products, launch parties, homes you listed, or art-work. Send video or your new commercial straight to your customer’s phone. Send a text telling your database about a Facebook ONLY special, and watch as your FB grows by leaps and bounds. Send a text asking your clients to respond with their email for a chance to Win a Prize, and watch as your email database triples in no time. Wish your customers Happy Holidays and stay Top-of-Mind with all of them. Branding yourself with 12-18 texts a year will bring dramatic increases to your business no matter your industry.
Marketing of any kind is the bread and butter of a brand or company’s success. If a new trend arises, intuitive brands jump on the bandwagon to harness the potential with that trend, one of which is mobile marketing. Below are three reasons it is imperative for a business to integrate mobile marketing into their marketing plan:
1. Mobile marketing is very personal. No more worrying about whether your message or promotion reached its intended recepient; businesses can have confidence that their text (if sent successfully) has a 95% read rate by the consumer.
2. Text marketing happens immediately. E-mails can be read too late, direct mail may not reach its destination. Both of these are situations out of a businesses control once the piece of marketing leaves their hands. However, texts sent from a reputable application can be monitored for time and date sent, and will see the redemption to know the messages were received.
3. SMS marketing allows your product or service stand out. Any business can produce a low-budget, mundane ad to run on local TV, but the result is a low-budget, mundane ad that runs on local TV. With SMS marketing, a business appears (and is!) cutting edge and in the know with current trends and technology.
If you are interested in talking to us to find out how your business can benefit, call us today 781.820.5396, or email us at info@messagememedia.com.
Now you can do your part and Go Green!
Message Me Media’s products and services help you to Be Green by communicating your message while minimizing the need for paper-based advertising and communications, which significantly reduces our carbon footprint.
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