Ok. Take a deep breath. I know, your head is spinning. Guess what, so are the experts.

Want to know why?

Because when it comes to technology, social media, mobile marketing, even SEO, everything changes in a split second. I have been in marketing and advertising for a long while. I have seen hundreds, thousands of landing pages offering the “secret” to making a gazillion dollars in 2 days while watching TV and eating bon bons on the couch. I am not here to burst your bubble. Life is built on hopes and dreams, and by all means, I am not here to be cynical.

Let me tell you though. This is the secret. You’re ready?

*Education

*Reading every trade journal that pertains to your industry

*Watch what and how your competition is marketing themselves

*Have Discipline

*Staying abreast on marketing trends

*Read relevant blogs pertaining to social media trends and subjects

*Be and remain persistence

*Consistency

*Planning

*Patience~Ah yes, this is where some zen comes in

*Putting your knowledge into action

* Be authentic to yourself and in your message to your audience.

And here’s some more zen. Know your limitations, give yourself the time and space to learn, and slowly stretch beyond those limitations. Account for setbacks. Account for failed marketing strategies. Know that there isn’t a magic bullet and that is going to drive thousands of leads to your door (well maybe if you’re offering a groupon like deal-which we will talk about at a later date of the pros and cons). It is a combined effort of a media mix. And stick with basics until you build up the technology tolerance.

So there you have it. And when you feel overwhelmed. Breathe. And say to yourself. Click Here to Tune Up

“I am a good marketer. I have the skills to create an amazing marketing campaign. I will learn. I will grow. I excel.”

And if you’re looking for a little zen hop on over to our new blog Zenfully Happy.

Zenfully Happy is a resource site, vision and energetic vibe of Allison Lux Nuovo, created to enhance your happiness,  personal empowerment and collaboratively spread more love, light and happiness to our planet!. Zenfully Happy includes videos, blog articles, events, interviews, groovy music, gifts, all focused on inspiration, inner peace, life’s journey, personal empowerment and happiness.

A Great read. Check Out The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

Need an online newsletter created? Call us for affordable, effective, and important link building services. 781.820.5396.

From Nikki Walsh, President, PK Walsh Hair Solutions For Women

“Allison Lux Nuovo has been a lifesaver to the strategic growth of my company. Her professionalism, expertise with social media and integrity has been the driving force for my business. I attribute much of our success both last year and this year to her incredible skills. She is a pleasure and alot of fun to work with. She brings excitement and fantastic ideas to the table. I would HIGHLY recommend her to anyone who needs to increase their business numbers and be brought to the front line of how technology works in today’s growing market.”

Sample Press Release For PK Walsh

http://www.prweb.com/releases/2010/12/prweb4842854.htm

Sample Press Release For MEPS Real Time

http://www.24-7pressrelease.com/press-release/meps-real-times-new-rfid-drug-management-system-provides-critical-error-solution-for-california-hospital-192046.php

Like what you see? Need help spreading your message? We can help you create buzz..Affordable. Fast. Effective!

Email us info@messagememedia.com or call 781.820.5396

Getting Started With Twitter:

First Steps
1.    Build an account and immediate start using Twitter Search to listen for your name, your competitor’s names, words that relate to your space. (Listening always comes first.)
2.    Add a picture. We want to see you.
3.    Talk to people about THEIR interests, too. I know this doesn’t sell more widgets, but it shows us you’re human.
4.    Point out interesting things in your space, not just about you.
5.    Share links to neat things in your community. ( @wholefoods does this well).
6.    Don’t get stuck in the apology loop. Be helpful instead. ( @jetblue gives travel tips.)
7.    Be wary of always pimping your stuff. Your fans will love it. Others will tune out.
8.    Promote your employees’ outside-of-work stories. ( @TheHomeDepot does it well.)
9.    Throw in a few humans, like AllisonatApple, BettyatWork, etc.
10.  Talk about non-business, too, like @lovinglife and @allisonnuovo

Mind Opening Ideas About WHAT to Tweet
11.    Instead of answering the question, “What are you doing?”, answer the question, “What has your attention?”
12.    Have more than one twitterer at the company. People can quit. People take vacations. It’s nice to have a variety.
13.    When promoting a blog post, ask a question or explain what’s coming next, instead of just dumping a link.
14.    Ask questions. Twitter is GREAT for getting opinions.
15.    Follow interesting people. If you find someone who tweets interesting things, see who she follows, and follow her.
16.    Tweet about other people’s stuff. Again, doesn’t directly impact your business, but makes us feel like you’re not “that guy.”
17.    When you DO talk about your stuff, make it useful. Give advice, blog posts, pictures, etc.
18.    Share the human side of your company. If you’re bothering to tweet, it means you believe social media has value for human connections. Point us to pictures and other human things.
19.    Don’t toot your own horn too much.
20.    Or, if you do, try to balance it out by promoting the heck out of others, too.

Some Twitter Sanity For You
21.    You don’t have to read every tweet.
22.    You don’t have to reply to every @ tweet directed to you (try to reply to some, but don’t feel obilgated).
23.    Use direct messages for 1-to-1 conversations if you feel there’s no value to Twitter at large to hear the conversation.
24.    Use services like Twitter Search to make sure you see if someone’s talking about you. Try to participate where it makes sense.
25.    3rd party clients like Tweetdeck and Twhirl make it a lot easier to manage Twitter.
26.    If you tweet all day while your coworkers are busy, you’re going to hear about it.
27.    If you’re representing clients and billing hours, and tweeting all the time, you might hear about it.
28.    Learn quickly to use the URL shortening tools like TinyURL and all the variants. It helps tidy up your tweets.
29.    If someone says you’re using twitter wrong, forget it. It’s an opt out society. They can unfollow if they don’t like how you use it.
30.    Commenting on others’ tweets, and retweeting what others have posted is a great way to build community.

The Twitter Negatives People Will Throw At You
31.    Twitter takes up time.
32.    Twitter takes you away from other productive work.
33.    Without a strategy, it’s just typing.
34.    There are other ways to do this.
35.    As we hear often, Twitter doesn’t replace customer service (Twitter can help with reputation management)
36.    Twitter is buggy and not enterprise-ready.
37.    Twitter is just for technonerds.
38.    Twitter’s only a few million people.
39.    Twitter doesn’t replace direct email marketing.
40.    Twitter opens the company up to more criticism and griping.

Some Twitter Positives to Throw Back
41.    Twitter helps one organize great, instant meetups (tweetups).
42.    Twitter works swell as an opinion poll.
43.    Twitter can help direct people’s attention to good things.
44.    Twitter at events helps people build an instant “backchannel.”
45.    Twitter breaks news faster than other sources, often (especially if the news impacts online denizens).
46.    Twitter gives businesses a glimpse at what status messaging can do for an organization. Remember presence in the 1990s?
47.    Twitter brings great minds together, and gives you daily opportunities to learn (if you look for it, and/or if you follow the right folks).
48.    Twitter gives your critics a forum, but that means you can study them.
49.    Twitter helps with business development, if your prospects are online.
50.    Twitter can augment customer service. (but see above)

Find these twitter tips helpful? Please leave a comment and let us know we’re social media approved!

*This article was reposted/tweeked from Chris Brogan.

When someone asks for a business card, are you creating an ideal opportunity to promote yourself?  Watch the video for a quick tip of how to advance your online strategy………

For more juicy marketing tidbits……… http://www.facebook.com/pages/Because-Your-Online-Image-Matters/113460252006675?ref=mf

Whatever field you’re in, there is always an ongoing evolution of expanding direction and ideas. In this space of time, my blog is in the midst of an evolution. This is one of the reasons why (more surprises to come) we are reaching out to you.

There are so many incredible women who contribute to the betterment of the world.  Each month, we will feature an inspirational , just like you.

By featuring your story on this blog, you have an opportunity to;

*Inspire other women. Sharing the tales of adversities and how you have overcome these obstacles to achieve success.

*Network with new connections

*Expand our social media reach

*Create a higher ranking on the search engines such as Google

*Open up the opportunity to collaborate with other women in business

Click On My Picture Above To Watch The Video For More Details……….

If you are interested in sharing your story, please email me (Allison) at allison@allisonnuovo.com.  Add in the subject line “ Spotlight”, as we are bombarded by thousands of emails (you understand, don’t you!)

Here is a sample of our current spotlight . http://allisonnuovo.com/diva-directory/diva-spotlight/

Please share your comments. We love to hear from you and how we can better our message.

How do I Write a comment?

1- Go to the Leave A Reply at the bottom of the blog post

2-Then type in your comment into the comment box!

Buzz tip! By leaving a comment with your web address, this helps with search engine rankings!

Socially Yours, Allison

get creative in our approach.

Here are the links I talk about in the video

Go Daddy

WordPress

TypePad

Vista Print

Meetup

Chamber Of Commerce

What a nightmare. Can you imagine your mobile phone suddenly not being able to receive any incoming or outgoing calls? Living without my phone makes me break out in a sweat. Well, this is what happened to me.

On this video I speak about my experience at the Verizon store, what caused this technical glitch and a warning on how you can TRY to avoid this.

“Set a trend, be a trailblazer.”

Hi Facebook Friends. Would you like to see your quote here?  Write On My Wall With a great quote @  Allison Lux Nuovo